LondonedgeNOW is the digital incarnation of the long-standing, world renowned fashion trade show LondonEdge. Launched at the millennium, Londonedge is a permanent fixture in the calendar for alternative and lifestyle fashion businesses. Whilst trade shows are still key, a higher percentage of sourcing merchandise is now done online between shows. Using the internationally known brand name, LondonedgeNOW will provide designers, manufacturers, wholesalers and agents with a purpose built digital showroom from which to sell their collections. Meanwhile, alternative and lifestyle store buyers will be able to source, view and order multiple collections via one single platform.